There are countless business owners that stopped using flyers for promotion since they think they are no longer effective. While it is true that since the internet is so much better, the efficiency of flyers is lower but this does not mean they are not to be considered.
There are many cases in which flyers work great. For instance, let’s think about promoting a car wash. In this case, properly using business flyers can easily bring in some local clients. However, you cannot just print the very first thing that comes to mind or low-quality flyers like years ago. Now you have to be much more careful and consider tips like the ones below.
The Headline Is The Most Important Part Of The Flyer
The headline of a business flyer has to be memorable, provocative or unusual in order to capture attention. Usually, the very effective titles include some power words, like unlock, easy, secrets, proven, how to, time sensitive and free.
You should also make sure that your headline is instantly visible. If it is not, you can have the very best one and still not get results.
Use High-Quality Printing
In an attempt to save money, numerous business owners decide to use low-quality printing. This can mean various things. In some cases, the paper that is used is bad. In others, the actual printing is low-quality, like when using inferior ink.
When you decide to print flyers you absolutely need to focus on quality. Printing services need to be of the quality of https://zebrapack.com/index.php/printing/.
Use Striking Or Colorful Graphics
Remember that a large image will be a lot more impactful than using numerous small images. A very good illustration or photograph will create a mood, support the story you want to tell and grab attention. An image can easily become the focal point of the flyer so that readers are drawn in.
High-quality, cheap stock images can be bought from various websites right now. Use them to make flyers more attractive.
Focus On Service/Product Benefits
The person that receives the flyer will think about what is beneficial for him/her. Because of this, you want to always use words like YOU or YOUR. Using words like I, OUR or WE is not beneficial. In addition, you have to focus on the many benefits that are offered by what you promote.
As an example, let us say that you promote a fitness studio. Why would people choose your fitness studio instead of others that offer similar services? Do you offer a better price tag? Do you have a famous instructor that is known by people that will receive the flyer? If the answer is positive to any such questions, this is the type of information that has to be added in the business flyer.
Final Thoughts
Business flyers do not have a great reputation among business owners these days but you need to take this option into account in various cases. Your promotion strategy can include business flyers but only if they are properly designed.
