If you are planning to participate in a promotional tradeshow to market your business for the very first time, then get ready; because things may get a little topsy-turvy. For example, they are a bit expensive to participate, and if you are working under a budget, then you may face difficulties from the start.
Ideally, tradeshows cater to a broader audience, meaning that businesses from all industry-types come under one roof, so your business may not be as unique as you hope, and sometimes a lot of planning and logistics are involved to and fro with contact cards, and giveaways.
But these are some of the few aspects that you may notice. A tradeshow also paves the way for branding and marketing opportunities for your customers and prospects. You enter the market intending to advertise and come forth as a revolutionary leader creating untapped opportunities for your business. And these are the reasons why tradeshows are so important.
Commonly, in a tradeshow, you meet people from all walks of life. Businesses from different sectors and industries travelling from different cities. From a brighter perspective, you get to know what others are doing that you have not been doing, and from a business perspective, you get to interact and communicate with your competitors, your prospects, and customers.
But if you have decided to go down the road then fear not, we will help you out choosing the promotional products that will work best for your business and help you earn a name for yourself in the branding market.
Who said marketing has to be costly when you can easily create attention towards your business with a wide range of promotional products? If you are willing to create a spark towards your brand in the tradeshow, start handing out custom caps and hats with your business logo and tagline, and see how people visit your tradeshow booth.
You can call it a success when people visit your booth, find out what your brand is, what are you selling and take promotional products. The same customers will then wear your headwear out to the park, picnic, or any other place where more and more people will see your brand. This is the power of sub-conscious marketing, and it has been successful for many years.
If your business has ample budget, a strong strategy and marketing team with sufficient knowledge about the existing trends, you can always distribute branded headwear with your business logo as it has a bigger chance that people will use it for a long time as compared to the products that are cheaply designed.
When in doubt, go polo!
I think the heading is pretty self-explanatory. If you are not sure what promotional product will entice your customer, play safe and hand-out custom promotional products with your business logo. The offer works even better if you are handing out branded polo shirts, as people tend to use them more in comparison to a poorly-designed polo shirt.
Studies suggest that polo shirts are the biggest hits in a promotional marketing event, as more and more companies, businesses, and industries come forward with their own version of promotional polo shirts. When distributing polo shirts to your customers and prospects, make sure that the polos are well-embroidered, with decent design so that people wear it casually without any difficulty.
Another exciting thing about polo shirts is that they come in different fabrics, designs, and styles, allowing you to select suitable to your business needs. If your customers are high-salaried class, you can choose for branded polo shirts like Nike, Adidas, etc. and if your customers are middle to low-class earners, a more convenient but a reliable option like Gildan, Port Authority, and Harriton, etc.
Have you tried drinkware?
If you aspire to be a little different from the conventional choices of promotional products, drinkware seems like a good option. There are multiple types of drinkware that you can incorporate as a promotional product.
Before finalizing the right drinkware, study your customer and see what they want. If they are rooting for a tumbler to keep their beverage warm, distribute that, but if they have no preference at all, then water bottles are the best drinkware promotional products in the market.